Indonesia International Motor Show 2018
The Positive Growth of Automotive Industry and the Advanced Technology Supports the IIMS 2018 Event
Jakarta, 20 February 2018 – On the verge of the annual automotive exhibition Indonesia International Motor Show (IIMS) 2018, Dyandra Promosindo as the organizer has carried out various preparation and technical meeting with related parties and participants of this event. Several exhibitors from car and motorcycle brands have confirmed of participation.
Up to this date, brands of Audi, BMW, Chevrolet, Datsun, Honda, Hyundai, Mazda, MINI, Mitsubishi Motors, Mercedes-Benz, Suzuki, Toyota and VW will be at Hall A and Hall D of JIExpo Kemayoran. IIMS 2018 will be more exciting with two new brands from China; DFSK and Wuling Motors.
While the motorcycle exhibitors will be from Japan, Korea and European brands. In the Hall C, visitors may stop by at Aprilia, BMW Motorrad, Kawasaki, Kymco, Moto Guzzi, Piaggio, Royal Enfield and Vespa. For Honda and Suzuki, will merge in their vehicle brand just like in IIMS 2017.
The 2018 IIMS concept of combining several automotive elements will be of two organization accessories industry; Perkumupulan Pengusaha Aksesoris Mobil Indonesia (PAHAMI) and Gabungan Aftermarket Otomotif Indonesia (GATOMI). PAHAMI will display their products in the Hall B1 and B2, focused on the PAHAMI Village. The products displayed will mostly be of the exterior, interior and also audio system. While GATOMI will be occupying at Hall C1.
Various Experience of Featured Programs
IIMS 2018 will hold more than 30 exciting programs for the visitors. One of the programs is El Toro Loco or Monster Jam directly from the United States at the Wheels of Giant area. More breathtaking programs will be at the IIMS Center Piece of Carni as the main attraction through the IIMS 2018.
Center Piece of Carni is the core commotion of IIMS 2018 with iconic nuance and buildings related to automotive and lifestyle. Not only it will be displaying newest vehicles, but it will also provide cafés, barbershop and exclusive merchandise of IIMS 2018 with official hologram sticker.
The Test Drive & Test Ride program has always been the sought-off activity by visitors; many vehicle and motorcycle brands are available for test ride. This year, IIMS will be more interesting with a special test drive area for electric vehicle which will gather more crowd. To make it more convenient to the visitors, an online registration of the test drive and test ride is available thru www.indonesianmotorshow.com
The visitors of IIMS 2018 will also witness an historical event, as 5 world-class association will be gathering in one event. Each association will held a contest and the winners will fight for the title of “Champ of The Champ”. This 5 world-class association gather together is a rare event and becomes the first in the world.
For Vloggers, IIMS 2018 will hold IIMS Otovlog Competition starting from January 1st – April 1st, 2018, initiated by two workshops on December 20th, 2017 and January 20th, 2018, with guest speakers of Trybowo Laksono from gridoto.com and Alit Susanto as Indonesia’s Motovlogger. To participate this competition, simply upload a video to YouTube or Instagram with a format; “IIMS OTOVLOG 2018: Title” and hashtag #IIMS2018 #MomenBerkendara. The best video will earn a total price of Rp. 27.000.000,-, with a starting prize of GoPro Hero 5+ up to a Special Edition Helmet.
More exciting programs such as IIMS Stage, IIMS Sunday Morning Ride, IIMS for Children, IIMS Pahami Audio Contest, IIMS Cars Parade Contest, IIMS Indonesia Automodified supported by HIN Promosindo, and Miss IIMS will bring more fun to the event. Corporate Social Responsibility programs will also be held such IIMS Blood Donation and IIMS Student’s Day.
“Allow us to appreciate all the automotive brands and supporting industries for participating IIMS 2018. Their commitment of participation is an important aspect to Indonesia’s automotive industry, and is also an increase of trust to the quality of this event. A modern innovation like NFC and Infinite Experience ticketing increases comfort for the visitors and also elevated this events prestige,” said Hendra Noor Saleh, Project Director IIMS.
IIMS 2018 will be supported by more than 350 companies with a target of 525.000 visitors by 11 days of events, and targeting a transaction of Rp. 3.3 Billion. The organizer is optimist that these targets will be passed, as it is an early event of the year.
IIMS 2018 is also supported by Bukalapak as the main sponsor. Bukalapak is a digital platform shopping that will provide benefits to the visitors. "As an effort of digital solution platform for societies, Bukalapak is committed to support IIMS 2018. We are eager to be part of that automotive hobbyist that evolves each year. We are excited that IIMS has innovated to be even better, thus Bukalapak becomes one of the main sponsor to give exciting surprises to our visitors,” explained Bayu Syerli, VP of Marketing Bukalapak.
Other program of IIMS 2018 is supported by Mandiri Tunas Finance to provide visitors an easy ways to owning a vehicle with a promo of light interest and tenor of 7 years. "MTF will also prepare 1 best product that is suitable for Indonesian customers,” said Harjanto Tjitohardjojo, Director of Mandiri Tunas Finance.
Innovative Infinite Experience Ticketing with Bukalapak
Dyandra Promosindo is preparing an advanced innovation of ticketing transformation. The tickets at IIMS 2018 will use Near Field Communications (NFC) system with just tapping the ID Card or special bracelet / wristlet at the front gate without a physical ticket. To support this innovation, IIMS 2018 collaborates with Bukalapak as the leading digital platform to bring convenient transaction for the customers as entering the venue of IIMS 2018.
IIMS 2018 is also making a breakthrough in providing an Infinite Experience ticket for the whole 11 days. By this ticket, the beholder will be given special privilege such special entrance, priority seats in free shuttle bus, including benefit at the IIMS Infinite Lounge. This ticket price is Rp 300.000, - (three hundred thousand Rupiah).
For the convenience of the visitors, the organizer has prepared 3 ticketing category that can be bought online at Bukalapak. The tickets are; Weekdays Experience (Monday - Thursday) for Rp 50.000, - (fifty thousand Rupiah), Weekends Experience (Friday - Sunday) for Rp 70.000, - (seventy thousand Rupiah), VIP & Premium Days, available exclusively on the first day of event (April 19th, 2018) that is offered for Rp 150.000, - (one hundred fifty thousand Rupiah). All of the tickets of IIMS 2018 are available on the web or application of www.Bukalapak.com.